Samantha Catherine Keaton, 20, of Milwaukee, Wisconsin, United States previously lived in Austin, Texas, USA. She previously lived in Austin, Texas, USA.
Keaton had her beauty pageant training at Miss Academy, which was founded by Miss USA 2008 Crystle Stewart and fashion model Max Sebrechts. In 2017, Keaton founded Glam by Sam.
At Miss Texas Teen USA 2017, Keaton was a semifinalist. She was unplaced at both Miss Texas Teen USA 2018 and Miss Texas Teen USA 2019.
On December 1, 2019, Keaton competed for the Miss Texas Teen USA 2020 crown in Houston, Texas. She was runner-up to Anissa Mendez.
On May 23, 2021, Keaton represented Milwaukee at Miss Wisconsin USA 2021 and competed against 31 other candidates at Chula Vista Resort in Wisconsin Dells, Wisconsin. She won the title.
On November 29, 2021, Keaton will represent Wisconsin at Miss USA 2021 at the Paradise Cove Theater of River Spirit Casino Resort in Tulsa, Oklahoma, USA. If she wins, she will be the first Miss USA from Wisconsin.
The Miss USA 2021 winner will represent the U.S. at Miss Universe 2021. The reigning Miss Universe 2020 is Andrea Meza, 26, of Mexico.
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